Tips For Attractive Book Covers

As important as it is to write the best book possible (quality will lead to word-of-mouth sales), the book may never leave the bookstore shelf if the cover doesn’t grab the reader’s eye. Bottom line, what your book cover looks like is probably the most important aspect of the entire book design and marketing process.

In designing your book cover, remember, “Less is more.” A simple straightforward concept on the cover will do more than complicated designs and fancy artwork. If the cover doesn’t grab the readers’ eyes and make them curious about your book within a couple of seconds, the sale is lost.

Here are a few tips to make sure your book cover is as visually effective as possible.

Study Similar Book Covers:

Go to your local bookstore (you can look at books online as well but you do not get as immediate an effect nor see books next to each other). Look at books in the same category as yours, whether it’s romance novels, cookbooks, self-help, or fishing. When you go to the section of the store where someday your book will be, what’s the first cover that grabs your eye? Why that cover? Is it the color, the people or scenery on the cover, the boldness of the title? What makes the cover stand out compared to the other covers? Look at what you consider the best cover(s) and also the worst covers. What makes you judge a book by its cover the way you do?

Colors:

Think about the psychological effect of the colors you will use on your cover. If you’re writing a book on meditation, you probably don’t want a black or red cover because those colors traditionally suggest danger, fear, guilt, death, or anger. White or blue-colors that are more soothing and peaceful, are probably more appropriate. Again look at other books in the same category and consider the colors they use. How do you want people to feel about your book’s content? What color makes you feel that way?

As an interesting side note, in the 1980s when Helen Hooven Santmyer’s bestseller “…And Ladies of the Club” was published, the publisher printed four different covers. Each book had the same artwork, but the book came out in different colors-pink, yellow, green, and blue. I’m sure the multiple colors resulted in more sales because the blue cover appealed to people who might not have paid attention to the yellow one. I remember seeing all four versions beside each other in the department store on a center aisle table. It was hard not to pay attention.

Title and Author’s Name:

Unless you’re Stephen King, your name should appear at the bottom of the cover. Your name is unlikely to be what sells your book so it shouldn’t be the first words the customer reads. Instead, put your title at the top and make it as large and preferably larger than your name. Make sure it is easily readable, clear, and stands out. Simple fonts are better than fancy scripts that might make a letter difficult to read or your title misunderstood. Make sure you choose a neutral color like white or black, but one that will not blend in with the color behind it.

Artwork:

Make sure the artwork matches the content of your book and does not distort what the book is about. An excellent example of what not to do is the marketing that has been done for some of Agatha Christie’s murder mystery novels. Christie is not a bloody or gory writer, but various publishers since her death have created book covers that have mouths with blood streaming out of them and knitting needles in people’s heads. These covers may be sensational and grab attention, but they also do a disservice because readers who might otherwise enjoy the books will stay away under the impression the books are gruesome. Similarly, people who like a gruesome story will feel cheated when they pay for the book only to find no guts or gore in it.

I have seen books with pictures on their covers that have nothing to do with the book’s content, but the author simply liked the artwork. While the author should have a say in the cover, they should give some ideas or concepts to the artist and then let the artist, the expert, create the cover. Make sure the artist hired has designed book covers before and is willing to give multiple samples and will continue to tweak the cover until you are satisfied. Especially if you want to have people or animals on your cover, ask for samples of the artist’s work-nothing looks worse than a poorly drawn person.

Do not hire an amateur to do your book cover. It will look unprofessional and may even be laughable. Do not let hurting the feelings of your niece, the art major, stand in the way of your book sales. Do not try to save money by doing your own cover. Book covers are not a reason to become sentimental, nor should you spare expense on them. Paying a professional to design the cover is the best investment in your book that you will make.

Make sure the cover is not too busy. Do a distance test. Have the cover reduced to one inch in height, about the size it will be on the Internet. If at that size the artwork cannot be easily distinguished, the artwork is too complicated. Also take the cover art at book size and stand ten or twenty feet away from it to make sure it is distinguishable.

Occasionally, photographs are used on book covers. Photographs are fine if the photograph clearly represents the book. Nature scenes are preferable for self-help, spirituality type books. Historical books, fiction and non-fiction, might use a historical photograph. Authors should avoid putting photographs of themselves on their covers unless their faces are well-known (Dr. Phil, Bill Cosby, or Barack Obama well-known). Sadly, unless you’re drop-dead gorgeous, your face will probably hurt your sales.

Spine Design:

What to include on your back cover will be a separate article, but I’ll include what to do with the book cover spine here. Chances are that only your book’s spine will be visible in the bookstore, so make sure your name and book title are clear and easily readable on the spine. Do something simple to make the spine stand out, such as including a small version or detail from the front cover. I’m a big fan of book covers that carry the artwork from the front cover across the spine and to the back-this design makes books feel lush and exciting in my opinion. This larger picture will make the spine stand out, but make sure it does not make the spine too busy. You might have a ship on the front cover and a lighthouse on the back cover, but on the spine, just have some ocean waves toward the bottom so it does not take away from the book’s title.

Final Tips:

No book cover is perfect, and different covers will appeal to different readers. Do your best to create the cover that will appeal to the largest number of people. Don’t settle for the first option, but look at your book with various covers and various colors, and get as much feedback from people as possible. Don’t just ask friends, but take your samples to bookstores and ask the workers what they think will sell. Once the book is published, if you get positive comments on the covers, great. If sales are slow and you get no comments on the book cover, consider changing it for the next print run.

Remember, your cover is your first selling point so take the time and invest the money needed to make sure it’s done right.

A Review of the Access Lorado Performance Truck Bed Cover

Built as a low-profile improvement on its flagship Access Roll-Up tonneau cover, the Access Lorado pickup truck bed cover boasts many of the same must-have features like all-aluminum construction, roll-up round bows and an ultraviolet-resistant, double-coated vinyl fabric tarp. The tarp stays flexible in any weather, right down to 40° below zero – which means no “white-knuckle” closing strain. Add in their exclusive XT-Dial tension adjusters that affords you trampoline-tight hand-tuning, and you’ve got an assembly of unique features.

This particular tonneau cover also keeps your cargo secure and protected from the elements with its manual slide lock, automatic latching system and proprietary element seal weather blocker. Best yet, the cover boasts a lifetime warranty.

Features and Benefits

The Lorado truck bed cover was designed to offer a large dose of style, performance and protection. Custom-made to fit the exact dimensions of your truck bed with a low-profile, long-lasting all-aluminum frame design, the cover employs a premium vinyl tarp that’s double-coated, polyester-infused and protected from harmful ultraviolet rays to stay flexible in the winter and tough in the summer – from 40°F below to over 110°F.

A proprietary tension adjustment feature lets you control the tarp’s tension or tautness with the simple turn of a dial -unlike inferior competitor’s spring-loaded designs. This in itself is a step above other soft covers. Access chose to employ a driver’s side automatic latching system that secures the cover closed with a distinct latching sound and opens with an easy pull cord. The cover locks closed to protect your cargo using a passenger’s side manual slide latch, securing the tail of the cover. The manufacturer’s exclusive seals at the tailgate and cab provide maximum weather protection for your cargo. Rip-resistant properties of the tarp itself make cutting or tearing the cover open virtually impossible. Camouflaged side seals sit at a smooth, sleek, less-obtrusive, 39° tapered angle, compared to 66° on most other covers. Dual integrated straps keep the rolled tarp safe and secure behind the cab when hauling large loads.

The Access Lorado pickup cover will accommodate most bed rails, bed caps, tailgate protectors, under-the-rail bed liners and tie downs. Did we miss anything? Custom-designed, model-specific clamps, heavy-duty hardware and easy-to-understand instructions make the Lorado tonneau cover a quick and easy 15-minute, no-drill installation for most vehicles. Also, this particular tonneau cover is backed by a limited lifetime warranty.

Don’t Just Cover Wrinkles Up – Treat the Underlying Causes!

Listen up! What you want to use on your skin is an anti aging formula that is developed to treat the underlying causes of wrinkles, and not just something designed to cover wrinkles up! You will probably not be too surprised when I say that the majority of the anti aging skin care products on the market are not effective due to the ingredients used to make them. You have more than likely already figured this out yourself.

If you are like most of the people who have tried to return firmness and elasticity to your skin using over the counter products, then you are already used to mediocre or even disappointing results. The cosmetic companies tend to try and treat the symptoms and not the causes when it comes to aging skin. What this leads to is a few hours of satisfaction, and then a swift return to the way your skin was before.

What the cosmetic companies like to include in their products are chemical astringents, or components such as hyaluronic acid to cover wrinkles. Astringents cause the skin tissue to constrict to the point where your skin appears temporarily wrinkle free. Hyaluronic acid attracts and binds water to the skin, and this action makes the skin appear fuller, firmer, and less wrinkled for a short period of time.

What you need to have in your anti aging skin care formulas is all natural ingredients which will provide the abundance of antioxidants necessary for restoring the chemical structures in your skin. Some naturally occurring or specially developed all natural substances have the proven ability to stimulate the production of collagen and elastin, or offer protection to your tissues and polymer from the degradation caused by enzymes in the body.

I mentioned the use of hyaluronic acid to cover wrinkles a moment ago, and I want to explain something to you about this substance, and collagen and elastin. While many people truly believe that absorbing these compounds into the skin is the answer to replenishing their tissue and polymer stores the truth is that absorbing these substances is impossible. They never penetrate your skin due to their incredible density.

The honest answer to increasing the amount of firming tissue and polymer in your skin is to use a product developed with the ingredients I talked about above. An all natural formula that features Cynergy TK, Nano-Lipobelle H-EQ10, Phytessence Wakame kelp extract, and grape seed oil is the answer to all of your wrinkle reduction problems. Let me tell you about these powerful ingredients.

The protein complex and enzyme stack Cynergy TH, and the nano-emulsion for of coenzyme Q10 called Nano-Lipobelle H-EQ10 do more than cover wrinkles. These compounds invigorate your collagen and elastin production, yielding you far greater amounts of firming tissue than you currently have. Phytessence Wakame and grape seed oil influence the behavior of the harmful collagenase, elastase, and hyaluronidase enzymes, which allows you to preserve more of your tissue and polymer.

Make no mistake about it. You don’t want something that will simply cover wrinkles. You want a product that will actually do something about them.

Visit my site to learn about more amazing natural skin care substances you have probably never heard of.